What’s New
Panini has announced a multi-year renewal of its exclusive trading card partnership with the WNBA Players’ Association. Since 2019, Panini has been producing WNBA trading cards in popular lines such as Donruss, Prizm, and Select, as well as premium offerings like Flawless and National Treasures. This new agreement, facilitated by OneTeam Partners, is described by Panini as the most lucrative licensing deal for women athletes, though financial specifics remain undisclosed.
Panini will continue to be the sole manufacturer of WNBA trading cards and will keep offering digital collectibles, including Panini Instant. The company is set to increase investments in player marketing, product innovation, autograph agreements, and event sponsorships, such as the WNBPA Rookie Premiere.
The WNBA's growing popularity, fueled by stars like Caitlin Clark, Angel Reese, and Paige Bueckers, is notable. The Las Vegas Aces, with MVP A’ja Wilson, recently clinched the league championship. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the debut of Panini Impeccable WNBA on the horizon. Additional launches are expected, though not yet detailed.
Configuration at a Glance
- Panini continues as the exclusive producer of WNBA trading cards.
- Recent and anticipated releases include Donruss WNBA (2025), Panini Prizm WNBA, and the first Panini Impeccable WNBA.
- Premium lines such as Flawless and National Treasures have featured WNBA content in recent years.
- Digital offerings continue through Panini Instant and other online platforms.
- Earlier this year, Rookie Royalty boxes offered high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Recognized for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Features Rated Rookies and various insert sets.
- Rookie Royalty: Showcases high-end Rookie Patch Autographs for top rookies.
- High-end lines (Flawless, National Treasures): Typically feature low-numbered parallels and premium inserts.
Autographs & Relics
- Enhanced autograph agreements for WNBA players as part of the renewed partnership.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures sets have included premium autograph and memorabilia content.
- Upcoming products are expected to feature autographs and memorabilia from both rookies and established stars.
Collector Notes
- Panini holds exclusive rights to produce WNBA trading cards and digital collectibles.
- 2025 Donruss WNBA is already available; Prizm and Impeccable WNBA are forthcoming.
- Rookie Royalty boxes marked the first high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to invest in product innovation, player marketing, and autograph deals.
- No print runs, odds, or specific serial numbering were disclosed in the announcement.
- Designs vary by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are expected but not yet announced.
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